SELL BLACK: Grow Your Online Presence
Program Overview
SELL BLACK is a 14-week digital marketing training program to support Black-owned businesses in operating competitively online. The program provides an opportunity for San Francisco Black-owned businesses adversely affected by the global pandemic to revitalize, rebrand, and re-deliver their companies to the public through e-commerce and digital marketing. Business cohorts are supported directly by En2action staff in cooperation with a myriad of Black and Brown creative service providers.
APPLICATIONS ARE CLOSED.
Why It Matters
For centuries, Black entrepreneurs have faced racist institutional and structural barriers to accessing capital and building wealth, including limited access to loans and investment The resulting racial wealth gap persists today, and many Black entrepreneurs start businesses with less capital and business expertise than their white counterparts. One way this manifests is small businesses “boot strapping” their business, with insufficient capital to invest in competitive marketing strategies or website development.
The COVID-19 pandemic has revealed the critical need for small businesses to operate competitively in a digital marketing environment, as consumer buying habits and patterns have shifted to an almost-exclusively online economy. The financial impact of the “digital divide” already experienced by Black-owned business owners has been exacerbated by COVID-19, with a high percentage of Black-owned businesses having shut down in the past year.
Thank You To Our City Partners
Sell Black is a community partnership program made possible through the fiscal support of the Dream Keeper Initiative, the Human Rights Commission, and the Office of Economic and Workforce Development.